Personal reflection (WEEK 11)

i think the video is intersting compare with last week .
especially the i phone one.
This is a last blog assignmet
and hope can get good mark!!
;-)

Critical reflection 2 (WEEK 11)

It’s typical for a new technology to be adapted within a culture and used to support existing patterns of behavior. With your own relevant examples, answer these questions.

1) What kind of culture influences through technology can you see from today’s world?
2) Is there a possibility to reshape the (new) culture today via new technology, How?

In my opinion, I think it is possible to reshape the new culture today via new technology. According to the Bob Garfield’s theory, the TV culture also out of date already why impossible to reshape the culture via new technology??

Nowadays, many people use the internet to watch the TV program. They only need to wait a few minutes then they watch their TV program when they free. Sometime we also can download it then we can watch it every time every day in every where. Though the network TV program we can watch the live demonstration, spot coverage. For example, Beijing Olympic ceremony, spot competition, news and so on. So from the Network TV program we can know the situation in other country, and get the new information on the time.
Use the TV program, we no need spend a lot of money to buy VCD player, DVD player, tape player to watch the TV serial. It is waste money.

Except the television, another example is dictionary. We can see less people are using dictionary now. It very thick, heavy, and troublesome. So less people bring it again. When we want t find some word it also troublesome to find. But nowadays, people are less using dictionary again. They use computer dictionary when they are facing some problem. Inside the computer dictionary is more functionally compare with the dictionary. We only need to key in the word and press enter, and the meaning will appear on the screen. The size of computer dictionary is small so easy to bring it out.

There are the examples of new technology I give, it was make our life easy and change our culture today.

Critical reflection 1 (WEEK 11)

It’s typical for a new technology to be adapted within a culture and used to support existing patterns of behavior. With your own relevant examples, answer these questions.

1) What kind of culture influences through technology can you see from today’s world?
2) Is there a possibility to reshape the (new) culture today via new technology, How?

In my opinion, I think we can see internet culture can influences through technology from today’s world. Internet is a network that links computer networks all over the world by satellite and telephone, connecting users with service networks such as e-mail and the World Wide Web. Through the internet we can get a lot of information, communicate with each other, business, promotion and so on. Internet culture was given a lot gains in our lifestyle.

According to the notes was given by the lecturers in week 11. The gain of the internet culture is a relativistic comprehension of situations that promotes the erosion of old biases and often expresses itself as tolerance. And it also an expanded neural capacity, an ability to accommodate a broad range of stimuli simultaneously.

But also have loss in internet culture, it is a fragmented of time and loss of that so- called duration of experience, that depth phenomenon we associate with reverie. That mean some time we online o we chat with someone until forget the time and still continue online. Internet culture also a reduced attention span and general impatience with sustained inquiry. That mean people don’t wan to try their best to try when they face so problem. They will search from some website like Wikipedia, Google and so on.

Source
lecture notes
http://uk.encarta.msn.com/dictionary_1861724793/Internet.html

Personal reflection (WEEK 10)

Large amout of student didn't attend the MLC class in this week.
ai~~
how come??
because they are rushing the MDF assignment
but very over, only a few of little cat attend this class
seen like not very respect for MLC lecturers
but hope MLC lecturers can forgive those who are didn't attend the MLC class

Critical reflection 2 (WEEK 10)

The documentary entitled "The Power of Nightmares (Part 3 - Shadow in the Cave)" by Adam Curtis was shown in class on Monday. How do you relate the informatioyou in the documentary to the theory of Media Imperialism that we talked about in lecture?

Like the example that the notes was given, The problem with just one company or one country(American) controlling the media is that media output can be biased. So American can decide on what information they want to, as well as what to censor. American through medias like the tv programs, movie, documentary and more to control us, and that is call imperialism. What the show or tv program that we watch most are produce by American. And this country has power to control us in media industries.

Critical reflection 1 (WEEK 10)

The documentary entitled "The Power of Nightmares (Part 3 - Shadow in the Cave)" by Adam Curtis was shown in class on Monday. How do you relate the information given to you in the documentary to the theory of Media Imperialism that we talked about in lecture?

According to the note was given by the MLC lecturers, Media Imperialism is the idea that powerful and wealthy countries can exercise economic, cultural and social control over others through control of media industries. And other way, media Imperialism also a theory stating that smaller countries are losing their identity due to the force-feeding of media from larger nations. It can be equated to small community shops closing down due to large superstores moving in, taking over and having a monopoly.

From the video, “The Power of Nightmares”. In my opinion American is a authority country. American can control the weaker eastern country. From media imperialism, they also want to control use by using media, because they have a very good and authority in this industries.

Personal reflection (WEEK 9)

The article need to redo??
Need to add some theory ??
Need to passup at 20th April 2009??
Then I need to try my best now!!

Critical reflection 2 (WEEK 9)

Using McLuhan's "Tetrad of Media" choose a medium or media application or tool (e.g. newspaper, books, radio, tv, film, internet, computer games, handphone, instant messaging, blogging, online advertising, youtube, facebook etc.) and explain its media effects? Please refer to Week 9's lecture notes plus your own research to discuss this topic.

Internet is global computer network, a network that links computer networks all over the world by satellite and telephone, connecting users with service networks such as e-mail and the World Wide Web.

In enhances of the tetrad of media, internet was not only for searching information. We also can use internet of chatting, sending mail and using video call to communicate with each other. For example, MSN and Yahoo Messenger. We also can get entertainment from the website like Youtube, and download game, movie, song and so on.

Nowadays, internet was retrieved more popular and functional in our life. In previous, when we search some information we need to wait very long time, it very late and slow, and make people be fidgety. But now, we only need to wait a few second to get the information. It is fast, and we also can get the clear information.

For reverse of internet, although it is very useful in our lives, but some time internet also very trouble in our life especially for virus threat. It was bring many of negative effect for our computer, and sometime it also will damage our computer system. Besides, when we search the information from internet, sometime it will link us to another webpage like the “yellow page” so it will provide wrong information and show the pornography to let people have negative thinking or make people confuse

For obsolesce internet it makes news paper, dictionary, telegram, fax obsolesce. People only search from MSN, Yahoo, Google and any other website then they will get the news that happen beside us. For dictionary, we no need turn off the thick dictionary to find out the mean of the word, we can use Wikipedia to search, and it fast can clear. Next, people no need get the expensive fax machine or go out from home to make telegram to deliver message to their family and friends. It is waste money and waste time. They can deliver the message immediately by use MSN, Yahoo Messenger or e- buddy as free.

Critical reflection 1 (WEEK9)

Using McLuhan's "Tetrad of Media"choose a medium or media application or tool (e.g. newspaper, books, radio, tv, film, internet, computer games, handphone, instant messaging, blogging, online advertising, youtube, facebook etc.) and explain its media effects? Please refer to Week 9's lecture notes plus your own research to discuss this topic.


Handphone is a tool let us communicate and deliver message to each other as easily. People they are using handphone, they no need to use the public telephone to contact to other people. It is very waste time and trouble.

In enhances of handphone sure not only for making call and receive call. It also can be using in sms(short message service), mms(message-enhancement system)a system that enables sounds, images, or animations to be incorporated into text message.3G(3 rd Generation) it can video calling, high-speed video streaming, and mobile Internet six times faster than the current GSM and so on.

Nowadays, handphone was retrieved more functional. In previous, we can saw people make call with the cellular phone and now it become the small and easy to bring it out. From black and white screen retrieved to color screen. Previously handphone only can let us make call only but now it also have the function to have wireless online, take picture, MP3 and so on more.

For reverse of handphone. Nowadays, handphone seem like our necessaries. so we need to pay a lot when we making call. And sometime some "company" will call us want us join in to their group and many people was been cheated. Especially for the business man, teenage, housewife and so on. The over-extension of phone culture engenders a need for solitude.

What is obsolesce? Obsolesce mean if some aspect was enhanced and the old condition will been displaced. For obsolesce handphone makes public phone and normal telephone obsolesce. People was already think public phone and normal telephone is useless in their life so they will prefer to use handphone because it is more functional and convenient.

Personal reflection (WEEK 8)

Topic of assignment 2 was been given. Need to write in 800 word. A bit hard, i have no idea now. I think many of MLC students facing the same problem with me!!

Critical reflection 1 (WEEK 8)

Different Between Pornography and Obscenity
Pornography is not the same thing as obscenity although people often use the terms interchangeably. Obscenity is a legal concept that applies to those forms of pornography that society considers the most harmful to sexual morality, and that it punishes under criminal law. In the United States, for example, the Supereme Court limits the definition of obscenity to “hard core” pornographic depictions, meaning extremely explicit portrayals of sex. Thus, pornography is illegal only if judged to be obscene. Many feminist thinkers, such as Americans Gloria Steinem, Catharine MacKinnon, and Andrea Dworkin, have proposed another definition of pornography, distinguishing it from erotica. Such thinkers define pornography as the “sexually explicit subordination of women” and view it as a form of discrimination against women, not simply a violation of traditional moral norms. Erotica, on the other hand, is sexually explicit material that portrays men and women in postures of equality and mutual respect. Although little is known about the origins of pornography, it is as old as written records. The ancient Greeks used pornographic themes in songs in Dionysian festivals, and ancient Romans painted pornographic pictures on walls in the ancient city of Pompeii. Pornography was also prevalent in some ancient Eastern cultures, such as those of India, Japan, and China. In medieval Europe, authors used bawdy ballads and verses to ridicule the church, and Il decamerone (1353; The Decameron) by Italian writer Giovanni Boccaccio was licentious in nature. It was not until the 1800s, however, that pornography began to become a social problem, primarily because the spread of technology—such as printing, photography, and motor vehicles—made it more readily available and because of the growth of democracy and individual freedom.

Different Between Indecent and Obscenity
The differentiation between indecent and obscenity material is a particularly difficult one, and a contentious First Amendment issue that has not fully been settled. Similarly, the level of offense (if any) generated by a profane word or phrase depends on region, context, and audience.

http://encarta.msn.com/encyclopedia_761568395/Pornography.html
en.wikipedia.org/wiki/

Critical reflection 1 (WEEK 8)

Obscenity
Obscenity mean such word, statement, or behavior that offensive, disgusting and morally offensive.

Pornography
Pornography is the explicit depiction in films, magazines, photographs, and more. All of this material will intended to cause sexual arousal

Indecency
Indecency means Standards of decency vary greatly depending on the cultural context. Most nations have laws against indecency which regulate certain sexual acts, and restrict one's ability to display certain parts of the body in public.

http://en.wikipedia.org/wiki/

Personal reflection (WEEK 7)

This week MLC class very intersting compare with last week. Lecturer use a very intersting way to choose the students give their opinion. haha...

Critical reflection 2 (WEEK 7)

According to the John Naisbitt, Megatrends’s srticle. He show 10 benefit of Media Literacy Education

1. Meets the needs of FCM students to be wise consumers of media, managers of information and responsible producers of their ideas using the powerful multimedia tools of a global media culture.

2. Engages students. . . bringing the world of media into the classroom connects learning with "real life" and validates their media culture as a rich environment for learning.

3. Gives students and lecturers alike a common approach to critical thinking that, when internalized, becomes second nature for life.

4. Provides an opportunity for integrating all subject areas and creating a common vocabulary that applies across all disciplines.

5. Helps meet state standards while, at the same time using fresh contemporary media content which FCM students love.

6. Increases the ability and proficiency of FCM students to communicate (express) and disseminate their thoughts and ideas in a wide (and growing) range of print and electronic media forms - and even international venues.

7. Media literacy's "inquiry process" transforms teaching and frees the lecturers to learn along with students -- becoming a "guide on the side" rather than a "sage on the stage."
8. By focusing on process skills rather than content knowledge, FCM students gain the ability to analyze any message in any media and thus are empowered for living all their lives in a media-saturated culture.

9. By using a replicable model for implementation, such as Five Key Questions, media literacy avoids becoming a "fad" and, instead, becomes sustainable over time because students FCM are able to build a platform with a consistent framework that goes with them from school to school, grade to grade, teacher to teacher and class to class. With repetition and reinforcement over time, students are able to internalize a checklist of skills for effectively negotiating the global media culture in which they will live all of their lives.

10. Not only benefits individual students but benefits society by providing tools and methods that encourage respectful discourse that leads to mutual understanding and builds the citizenship skills needed to participate in and contribute to the public debate.

http://www.medialit.org/reading_room/article667.html

Critical reflection 1 (WEEK 7)

What is Media Literacy ?

Media literacy is the method to access, analyze, evaluate and create information in a variety of media formats including print and non-print. It is mindful viewing, and reflective decide. Media literacy education can help people to critically analyze the messages to detect propaganda, censorship, and bias in news and public affairs programming, and to understand how structural features.


http://www.literacy.uconn.edu/medlit.htm
http://en.wikipedia.org/wiki/Media_literacy

I also hope lecturers can leave their comments after reading our article. So we know where are our problem.

Critical reflection 2 (WEEK 6)

From your personal experience, what other media stereotype you have seen either on TV or in the movies?


While In my opinion, television have improved in its character of females, many of the women feature on TV to be someone's wife or girlfriend .Television children are generally cast in gender relate role, the girls playing with dolls and the boys play at sports. Similarly, the character of mothers-in-law, gays, police officers, and truck drivers tends toward the stereotypical.

Culture of stereotypes are also popular in television. However, minorities are portrayed stereotypically and rich as the white majority.

Because stereotyping will lead by children to form false impressions of societal groups, it is important that students recognize stereotypes and understand the role they play in television. Students must tune into the ways television treats people, recognize how they themselves relate to TV characters, and understand how these characters can influence their ideas about the real people in their communities.

Critical reflection 1 (WEEK 6)

Give a very short basic explanation of what media stereotype is?


Media stereotypes are inevitable, especially in the advertising, entertainment and news industries, which need as wide an audience as possible to quickly understand information. Stereotypes act like codes that give audiences a quick, common understanding of a person or group of people—usually relating to their class, ethnicity or race, gender, sexual orientation, social role or occupation.

http://www.media-awareness.ca/english/issues/stereotyping/

Personal reflection (WEEK 5)

I hope lecturers can give us comment when finish readig our article. So we can know our problem, beside we also can improve our article. That all thank you.

Critical reflection 2 (WEEK 5)

Jobseekers cheated by Internet recruiters
THE Philippine Overseas Employment Administration (POEA) on Monday issued another warning against fraudulent Internet job schemes after another group of overseas job applicants fell prey to the scheme.

POEA Administrator Rosalinda Baldoz said several job applicants reported that they received unsolicited e-mail messages from a “multinational company” through a seemingly legitimate e-mail account congratulating them for being selected for specific jobs.
The e-mail contains details about the “hiring company,” the positions needed and a very enticing compensation package. The e-mail further states that the company had received a copy of the résumé of the applicant from a “résumé bank” or job site of their ac­cre­dited companies in the Philippines.

The applicants said that when they expressed interest in the job offer, the company required them to undergo a seminar/training for a fee, to pay for the reservation, OWWA membership, taxes and insurance through a courier service.
The applicants paid for the required fees and only realized that they were swindled when the company stopped communicating with them.

Baldoz admitted that the POEA is helpless against such fraud because transactions in the Internet are virtually unrestricted and impersonal, making it easier for illegal recruiters to prey on individuals in search of employment overseas through the Web.

Baldoz cautions recipients of e-mail job offers to verify the authenticity of the company, the website, as well as the telephone numbers before paying any money.

To avoid being victimized by Internet job scams, she said, applicants must make sure that the jobs actually exist by checking on the website of the employers, their complete addresses, post code and contact details through search engines like Google and Yahoo!, among others.

Baldoz also pointed out that job seekers must always be skep­tical of Internet employment offers that appear to be “too good to be true,” such as huge salary offer, free accommodation and food, free use of amenities. --William B. Depasupil
http://www.manilatimes.net/national/2007/june/26/yehey/metro/20070626met4.html

That day I saw this article on internet. It is writing about the Jobseekers cheated by Internet recruiters. These problems especially happen in Philippine, Indonesia, Thailand and so on. This kind of news we can read from newspaper, magazine every day. Why this problem was happen? Because they fully believe the job offer on internet. They didn’t get any information and research become this kind of problem was happen, happen and happen.

Actually, jobseekers must check the background of company when they searching for job. They can checking on the website of the background of employer, example like their complete address, post code, contact number through the search engines. But this also not enough, some time the jobseeker can get the help from Employment Administration on their country to get more information.

In my conclusion, we must think carefully before we doing something. In addition, we must always be skep­tical of Internet, avoid the fraud will be happen. Do more research, get more information it will bring more benefit for you.

Critical reflection 1 (WEEK 5)

I cannot often take what is on the Internet as truth without thinking much. Some company use internet to make advertisement. So they are using the internet to promote their product to get the target and benefit. They will show the picture or article exaggeratory. For example, nowadays many people will go online shopping, sometime the things that we saw on internet will look different when the things deliver to our home.

Next, when we have problems maybe we will find some solution thought the internet, but in internet has many different type of solution and explain. So some information will make us very confuse. That because, internet cannot filter the information completely. So the wrong information will influence the audience mind. If this phenomenon keeps on, it will cause the social problem.

Nowadays, many people found the job from internet. We also cannot truth it fully. Sometime, the information was posted on internet are not very detail, so people will get different work compare with the work they saw on the internet and some job the search from internet need people pay the big amount of deposit before they go to work. So many people was been cheated.
In my conclusion, we cannot often take what is on the Internet as truth without thinking much. We need to think carefully before we do it.

Personal reflection

Acually media culture class is very interesting but i think the time of lecture class very long. When the class started,I very concentrate but after 1 hours I feel tired already. It is my problem??or 2 hours very long??

Critical reflection 1

“Social Media In Plain English” is about the social media in our life. What is social media? It is a thing to give people sharing their idea and information, like YouTube, Wikipedia blogger and so on.
This video use ice-cream as metaphor to explain social media. Many flavor of ice- cream so they use the discuss board to let people write their comment, describe, rate to improve their ice- cream. Now a day, many people have a chance to make their own social media like blog voice and video sharing and someone will give the feedback and comment, so media social was become something to share and to get people together. It’s a way let people communicate.

So social media is a very interesting way to let us communicate.

Critical reflection 2

What is social media? Social media are tools for sharing and discussing information among human beings. People can communicate, sharing their idea and experiences with each other thought the social media. For example, Youtube, Blogger, Facebook and more.


Social media depend on interactions between people as the discussion and integration of words to build shared-meaning, using technology as a conduit.Some time,people can participate in social media by post their comments, messaging or even rating themselves.



Social media all so involved in business. Thought the social media customers can give some feedback about the products. So the company will improve their product when get the feedback from their customer. First, the company can satisfy the customer needs. Second, the company can get much income. Then, social media is free customer view is more valuable compare with the advertisement, so the company can save their cost.


December 29th, 2008 by Adam Ostrow
Looking to make the case for why your organization or clients should be using social media marketing? A survey last month, highlighted today in eMarketer, outlines the benefits that marketing executives cite as reasons to embrace the medium:

Not surprisingly, customer engagement takes the top spot, with 85.4% of respondents citing it as a benefit of using social media marketing (perhaps the better question is, who are the 15% of respondents who didn’t see that as a benefit?). More interesting is that direct response – defined as “great lead generation source” in the list of benefits – was only cited by 21% of execs, implying that most execs don’t see the medium as having a direct impact on sales.
Will that make it harder to make the case for social media marketing as a part of leaner ad budgets in 2009? With 51% of respondents also citing “low cost” as a benefit, I think the case can still be made that social media marketing is a viable medium for driving customer growth next year. But, it could be challenging, given the more immediately tangible results you can see (or not see) from more traditional online ad buys like pay-per-click or affiliate marketing.
What are you citing as the main benefits of social media marketing with your company and clients? Are you optimistic for ’09?

http://mashable.com/2008/12/29/benefits-of-social-media-marketing/