Critical reflection 2

What is social media? Social media are tools for sharing and discussing information among human beings. People can communicate, sharing their idea and experiences with each other thought the social media. For example, Youtube, Blogger, Facebook and more.


Social media depend on interactions between people as the discussion and integration of words to build shared-meaning, using technology as a conduit.Some time,people can participate in social media by post their comments, messaging or even rating themselves.



Social media all so involved in business. Thought the social media customers can give some feedback about the products. So the company will improve their product when get the feedback from their customer. First, the company can satisfy the customer needs. Second, the company can get much income. Then, social media is free customer view is more valuable compare with the advertisement, so the company can save their cost.


December 29th, 2008 by Adam Ostrow
Looking to make the case for why your organization or clients should be using social media marketing? A survey last month, highlighted today in eMarketer, outlines the benefits that marketing executives cite as reasons to embrace the medium:

Not surprisingly, customer engagement takes the top spot, with 85.4% of respondents citing it as a benefit of using social media marketing (perhaps the better question is, who are the 15% of respondents who didn’t see that as a benefit?). More interesting is that direct response – defined as “great lead generation source” in the list of benefits – was only cited by 21% of execs, implying that most execs don’t see the medium as having a direct impact on sales.
Will that make it harder to make the case for social media marketing as a part of leaner ad budgets in 2009? With 51% of respondents also citing “low cost” as a benefit, I think the case can still be made that social media marketing is a viable medium for driving customer growth next year. But, it could be challenging, given the more immediately tangible results you can see (or not see) from more traditional online ad buys like pay-per-click or affiliate marketing.
What are you citing as the main benefits of social media marketing with your company and clients? Are you optimistic for ’09?

http://mashable.com/2008/12/29/benefits-of-social-media-marketing/